Miramé

A fashion film for Loewe, celebrating the mix of heritage and innovation.

Creative Direction & Styling: Maddy Pettigrew, Alex Ricardo, Milana Perugini, Sophia Iglesias, Sydney Clements

Director: Jonah Punnett

DP: Michael Mowers

Talent: Jaimee Harris & Milana Perugini

The Process

Moodboards were an integral part of our process. We had moodboards for perspective, movement, and tension, as well as moodboards for our worlds we were building in order to solidify our reference point for each piece of our film

MOODBOARDS

Understanding the Loewe key values and shaping ours to match was key to keep consistency and relevance, making the film feel like Loewe.

LOEWE VALUES

A search for authenticity and continuity, grounded in Loewe’s heritage and turning it into something innovative, answering desires for visual and intellectual depth

CULTURAL RELEVANCE

To visualize Loewe’s perpetual charge to honor deep heritage and art while advancing in an innovative world through color, tension, movement, and perspective

CONCEPT

To create a cohesive harmony of history and innovation reveals Loewe’s heritage transformed into contemporary beauty

PURPOSE
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Acne Studios