Collina Strada - Reject Them - Senior Capstone

Reject Them is not simply a fashion film, it is a direct extension of Collina Strada's DNA, translating the brand's long-standing values of anti-fast fashion, climate activism, and radical self-expression into a cinematic statement that meets the future fashion consumer exactly where they are. With 100% of surveyed target consumers believing a fashion film could influence their consumption habits, and Instagram and TikTok dominating fashion content discovery, the phygital campaign strategy positions Collina Strada to convert cultural relevance into measurable audience growth, engagement, and brand loyalty. As Hillary Taymour navigates the brand's transition from indie disruptor to established contemporary label, Reject Them provides the sharpened, values-driven narrative that proves Collina Strada's longevity is not just aesthetic, it is ideological.